Clarity to grow, structure to scale.
Clarity to grow, structure to scale.
Growth, GTM & SaaS
Growth, GTM & SaaS
The Company I Keep:
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Projects Completed
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Years of Experience
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Client Satisfaction
£0M
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Revenue Influenced
What I Can Do for You
01
Build Your Marketing & Ops Engine
I connect positioning, demand generation, commercial operations and reporting into one joined-up growth system. The result is a stronger marketing engine, clearer ways of working and a business that can grow without relying on constant firefighting.
01
Build Your Marketing & Ops Engine
I connect positioning, demand generation, commercial operations and reporting into one joined-up growth system. The result is a stronger marketing engine, clearer ways of working and a business that can grow without relying on constant firefighting.
01
Build Your Marketing & Ops Engine
I connect positioning, demand generation, commercial operations and reporting into one joined-up growth system. The result is a stronger marketing engine, clearer ways of working and a business that can grow without relying on constant firefighting.
02
Let's Go To Market (GTM)
From proposition and positioning to launch, pipeline and market expansion, I build GTM strategies that turn opportunity into traction. I bring the strategy and execution together across marketing and commercial operations.
02
Let's Go To Market (GTM)
From proposition and positioning to launch, pipeline and market expansion, I build GTM strategies that turn opportunity into traction. I bring the strategy and execution together across marketing and commercial operations.
02
Let's Go To Market (GTM)
From proposition and positioning to launch, pipeline and market expansion, I build GTM strategies that turn opportunity into traction. I bring the strategy and execution together across marketing and commercial operations.
03
Fix What Isn't Working
When growth stalls, the problem often sits between marketing, sales and operations. I identify the gaps, remove the friction and rebuild the system so your teams can create demand, convert opportunity and scale with more confidence.
03
Fix What Isn't Working
When growth stalls, the problem often sits between marketing, sales and operations. I identify the gaps, remove the friction and rebuild the system so your teams can create demand, convert opportunity and scale with more confidence.
03
Fix What Isn't Working
When growth stalls, the problem often sits between marketing, sales and operations. I identify the gaps, remove the friction and rebuild the system so your teams can create demand, convert opportunity and scale with more confidence.
Core Skills & Expertise
GTM Strategy & Execution
I work with leadership to understand the commercial goal, then build the strategy and own the path to get there.
ICP Definition
Competitve Analysis
Market Positioning
GTM Strategy & Execution
I work with leadership to understand the commercial goal, then build the strategy and own the path to get there.
ICP Definition
Competitve Analysis
Market Positioning
Sales Enablement
I make sure my teams are equipped to have the right conversations. The right frameworks, the right materials, built around how buyers actually think.
Value Prop.
Buyer Journey Mapping
Sales Collateral
Sales Enablement
I make sure my teams are equipped to have the right conversations. The right frameworks, the right materials, built around how buyers actually think.
Value Prop.
Buyer Journey Mapping
Sales Collateral
Brand & Communications
I develop the strategic foundation that makes a brand coherent and credible, then ensure it holds across every channel, every audience, and at every stage of growth.
Brand Positioning
Messaging Framework
Analytics
Brand & Communications
I develop the strategic foundation that makes a brand coherent and credible, then ensure it holds across every channel, every audience, and at every stage of growth.
Brand Positioning
Messaging Framework
Analytics
Operations & Infrastructure
I design the systems, processes, and reporting infrastructure that give leadership visibility and give teams clarity. The kind of operational rigour that makes scaling feel intentional rather than reactive.
RevOps
Vendor, Client, & Team Management
Operations & Infrastructure
I design the systems, processes, and reporting infrastructure that give leadership visibility and give teams clarity. The kind of operational rigour that makes scaling feel intentional rather than reactive.
RevOps
Vendor, Client, & Team Management
My Process
1 Understand
Before anything else, I get under the skin of the business. The commercial goals, the gaps, the competitive landscape, and where the real opportunities are.
1 Understand
Before anything else, I get under the skin of the business. The commercial goals, the gaps, the competitive landscape, and where the real opportunities are.
2 Diagnose
I audit what exists, what's working, and what isn't. No assumptions. Just an honest picture of where things stand and what needs to change.
2 Diagnose
I audit what exists, what's working, and what isn't. No assumptions. Just an honest picture of where things stand and what needs to change.
3 Strategise
I build the plan. Prioritised, commercially grounded, and designed to be actually executable rather than impressive on a slide.
3 Strategise
I build the plan. Prioritised, commercially grounded, and designed to be actually executable rather than impressive on a slide.
4 Execute
I lead the implementation. Working across teams, managing stakeholders and partners, and making sure the strategy doesn't get lost in translation.
4 Execute
I lead the implementation. Working across teams, managing stakeholders and partners, and making sure the strategy doesn't get lost in translation.
5 Optimise
I track, measure, and iterate. Marketing and operations aren't set and forget. I stay close to the performance and keep improving what we've built.
5 Optimise
I track, measure, and iterate. Marketing and operations aren't set and forget. I stay close to the performance and keep improving what we've built.
As Others See It
"I've known Katherine for a few years now, and I can honestly say she is one of the most hardworking, reliable, and passionate individuals I've ever met. She always gives her best in everything she does"
Klaudia Sieprawska
Project Manager
"Working with Katherine was an absolute pleasure. She’s creative, proactive, and genuinely cares about doing great work. Even after moving on, we’ve stayed in touch. This alone should say a lot about the kind of person she is. Any team would be lucky to have her."
James Peachey
Co-Founder & COO
"She multitasks and context switches every day. This, along with her personable approach and professionalism has made her an asset to amarti."
Amardeep Sirha
Co-Founder & CTO
"Katherine makes collaboration easy. She really gets how to communicate technical ideas clearly and is always open to feedback. She’s supportive, approachable, and genuinely great to have on a project."
Chloe Houlihan
Senior Software Engineer
"I've known Katherine for a few years now, and I can honestly say she is one of the most hardworking, reliable, and passionate individuals I've ever met. She always gives her best in everything she does"
Klaudia Sieprawska
Project Manager
"Working with Katherine was an absolute pleasure. She’s creative, proactive, and genuinely cares about doing great work. Even after moving on, we’ve stayed in touch. This alone should say a lot about the kind of person she is. Any team would be lucky to have her."
James Peachey
Co-Founder & COO
"She multitasks and context switches every day. This, along with her personable approach and professionalism has made her an asset to amarti."
Amardeep Sirha
Co-Founder, Head of Technology
“I’m extremely happy with the final result. The design is elegant, fast, and provides an excellent user experience.”
Chloe Houlihan
Senior Software Engineer
“The entire process was professional and smooth. The final website exceeded our expectations in both design and performance.”
Michael Thompson
Product Manager, Zenith Digital
“Working with him was a fantastic experience. The website design looks modern, clean, and perfectly represents our brand.”
Sarah Mitchell
CEO, BrightWave Co.
“He understood our vision immediately and delivered a beautiful website that performs smoothly on every device.”
Daniel Carter
Founder, NovaTech
“I’m extremely happy with the final result. The design is elegant, fast, and provides an excellent user experience.”
Emily Rodriguez
Marketing Director, FlowLabs
Frequently Asked Questions
Do you work better in-house or as a contractor?
Honestly, both. I've thrived in both environments and I bring the same level of commitment either way. The difference is that as a contractor I tend to hit the ground faster, and in a permanent role I go deeper. What matters most to me is that there's a real problem to solve and the space to solve it properly.
You cover both marketing and operations. Which comes first?
What size of business do you work best with?
How quickly can you get up to speed?
What does success look like when working with you?